27Apr

Email Marketing Executive – London


Email Marketing Executive – c.£26K – London

Database Marketing Executive / CRM Marketing Executive/ Email Marketing Executive needed by a large, specialist publisher to implement, manage and build strategy for marketing campaigns and sales.

Reporting directly into the Marketing Manager, the Database Marketing Executive / CRM Marketing Executive/ Email Marketing Executive will build a Direct Marketing channel through developing and analysing the Database therefore database management / database creation experience is essential as is experience in compiling data accurately.

The Database Marketing Executive / CRM Marketing Executive/ Email Marketing Executive will help stakeholders make informed decisions within the business such a how to plan marketing spend in order to get the best ROI on campaigns, channel priorities and appropriate spend on ‘test’ activities.

The Database Marketing Executive / CRM Marketing Executive/ Email Marketing Executive must have good copy writing skills, liaising effectively with authors and other members of the team to provide the best possible copy as  the candidate will also be responsible for the delivery of e-catalogues.

Experience in Campaign management is essential; the candidate will work closely with the digital and e-commerce team to identify new opportunities and devise and implement an effective pre-publication marketing strategy.

The Database Marketing Executive / CRM Marketing Executive/ Email Marketing Executive will have creative copy writing skills, database knowledge, marketing campaign experience and be able to analyse customer data and provide insight into consumer behaviour.

Most importantly the candidate must be forward thinking with their marketing skills striving to push themselves and the company forward with creative ideas. There are excellent opportunities for career progression in this fast moving and rapidly expanding organisation.

 

Please apply to [email protected]

 

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