05Aug

Data and Insight Manager – Central London


Data and Insight Manager   £60k   Central London

Data and Insight Manager / Customer Insight manager / Senior CRM Analyst required for this International UK retail company to provide strategic and tactical direction for the UK sales team through rigorous analysis and market insight.

The Data and Insight Manager / Customer Insight manager / Senior CRM Analyst will lead the annual business planning process through extensive collaboration with cross functional teams to forecast volumes, cogs and margin; drive business planning re-budgeting as required and be the ‘go-to’ person for Finance.

  • ·         Work extensively within the CRM function to data mine, model, profile and target our campaigns for enhanced ROI
  • ·         Develop a test framework to validate the effectiveness of our CRM programs
  • ·         Collaborate closely with colleagues in France to ensure the import and export of best practice in the area of CRM targeting and segmentation and the on-going development of data warehousing infrastructure
  • ·         Collaborate closely with the Acquisition function
  • ·         Margin and yield management – drive analysis to inform overall pricing and gross margin strategy;
  • ·         Ownership for and delivery of, all team dashboards including the Daily sales flash; drive for automation

The Data and Insight Manager / Customer Insight manager / Senior CRM Analyst will have extensive experience with regression analysis, CHAID, segmentation, profiling, modelling, clustering and targeting to improve overall database yield and value. The Data and Insight Manager / Customer Insight manager / Senior CRM Analyst will have a wealth of knowledge of working with database environments and data set manipulation, Superior SQL skills for the purpose of data extraction and load and superior Excel skills. The knowledge of French would be advantageous and a strong commercial acumen is essential.

Please contact [email protected] if interested and quote ref 1108-3

Intelligent People are a specialist Data and Insight Manager recruitment agency

Keywords: data and insight manager, senior CRM, analyst, CRM analysis, CHAID, segmentation, profiling, modelling, clustering, data manipulation, SQL, Excel

 

 

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