CRM Manager – Retail – Bucks
CRM Manager / Campaign Insight Manager / Email Marketing Manager – £40-45k + Bonus, Benefits – Buckinghamshire
CRM Manager / Campaign Manager / Email Marketing Manager required to head the CRM and Insight team for a large multi channel retailer, responsible for managing a team of email marketers and data analysts you will lead the development of a user centred insight team. Specifically looking for areas to develop analysis that will improve revenue, average order value and frequency of purchases.
The CRM Manager / Campaign Manager / Email Marketing Manager will oversee and establish a test plan and reporting practice to access and develop strategy dependant on those results. Utilising the expertise of the data and email campaign teams you will develop strategies for outbound marketing campaigns primarily through email and mobile.
The CRM Manager / Campaign Manager / Email Marketing Manager will be an expert in:
- Email Campaigns
- Email acquisition
- Campaign Analysis
- Customer database
- Email systems – Cheetahmail, Eloqua, Aprimo etc
The CRM Manager / Campaign Manager / Email Marketing Manager will have worked in a large B2C environment, preferably on a large transactional platform, retail or travel would be ideal. Experience managing a team of specialists, focused around email, analysis and insight would be an advantage.
Please apply to [email protected] quoting job ref 1106-53
Intelligent People are a specialist CRM Analyst recruitment agency