28Jun

CRM Manager – Retail – Bucks


CRM Manager / Campaign Insight Manager / Email Marketing Manager – £40-45k + Bonus, Benefits – Buckinghamshire

CRM Manager / Campaign Manager / Email Marketing Manager required to head the CRM and Insight team for a large multi channel retailer, responsible for managing a team of email marketers and data analysts you will lead the development of a user centred insight team. Specifically looking for areas to develop analysis that will improve revenue, average order value and frequency of purchases.

The CRM Manager / Campaign Manager / Email Marketing Manager will oversee and establish a test plan and reporting practice to access and develop strategy dependant on those results. Utilising the expertise of the data and email campaign teams you will develop strategies for outbound marketing campaigns primarily through email and mobile.

The CRM Manager / Campaign Manager / Email Marketing Manager will be an expert in:

  • Email Campaigns
  • Email acquisition
  • Campaign Analysis
  • Customer database
  • Segmentation
  • Email systems – Cheetahmail, Eloqua, Aprimo etc

The CRM Manager / Campaign Manager / Email Marketing Manager will have worked in a large B2C environment, preferably on a large transactional platform, retail or travel would be ideal. Experience managing a team of specialists, focused around email, analysis and insight would be an advantage.

Please apply to [email protected] quoting job ref 1106-53

Intelligent People are a specialist CRM Analyst recruitment agency

Leaders in Marketing, eCommerce and Product Management Recruitment


Copyright 2017 All Rights Reserved

Crafted by FL1 Digital

We may monitor or record any communication between you and Intelligent People Limited, including telephone calls, for quality control and training purposes.