28Apr

CRM Director – London


Head of CRM / CRM Director / Senior Manager Database Marketing

London, £80-90k plus 20%, Shares, Benefits

Working for a rapidly expanding and market leading consumer services organization, the Head of CRM / Director of CRM / Senior Manager Database Marketing role involves leading a team of 4 to optimise customer loyalty, customer spend and cross-sell / link-sell across tens of millions of consumers globally.

The Head of CRM / CRM Director / Senior Manager Database Marketing will:

  • Own the retention of targeted consumer segments, as well as driving revenue through the development of appropriate contact and offer strategies – for email and other direct-to-consumer channels
  • Optimise customer retention, X-sell and Up-sell via targeted and profitable on-site and email campaigns throughout the life-cycle
  • Work closely with the wider Marketing team to optimize life-time value of our customers
  • Work closely with engineering team to drive business requirements and deliver a world -class CRM infrastructure, tools and solutions
  • Work closely with Analytics & Research team to improve user segmentation, targeting and effectiveness of online campaigns
  • Partner with other group CRM teams to build a global CRM strategy
  • Mentor and develop a CRM team of 2-4 members
  • Develop and execute the CRM strategy and implementation of Customer Relationship Programs

Candidates for the Head of CRM / CRM Director / Senior Manager Database Marketing role must have:

  • Extensive experience of CRM in a mass consumer environment (retail, travel, financial services, gaming, publishing, etc)
  • Excellent track record of developing, launching, and marketing online campaigns
  • Strong Analytic Skills
  • Strong understanding of Internet-based consumer behavior and direct marketing
  • Open for feedback and enjoys working in a fast paced, constantly iterating environment
  • Collaborative and consensus driven approach
  • Strong academics or equivalent experience.

Please apply to [email protected] quoting reference 1104-43

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