30Mar

CRM Data Planning Analyst


London, £35-40k plus bonus and benefits

Working for a global consumer services company with tens of millions of customers, the Marketing Campaign Analyst / Marketing Data Planner / CRM Data Planning Analyst role involves analysing customer data and assisting a range of internal teams to execute targeted campaigns which build customer loyalty, drive customer acquisition and sell product and merchandise.

The Marketing Campaign Analyst / Marketing Data Planner / CRM Data Planning Analyst will:

  • create accurate data sets for marketing campaigns
  • deliver data to the business and its partners in a timely and safe manner as laid down in the CRM SLA’s
  • coach users across the business to use the CRM tools
  • carry out data and customer segmentation work
  • produce reports for the business as required
  • develop an understanding of customer behaviour and propensity
  • develop and use skills in segmentation and behavioural patterns to help drive activity effectiveness
  • help develop and maintain a culture of data driven decision making
  • support the CRM team by providing learning and knowledge
  • form working relationships with DBA’s who administer the data warehouse
  • communicate ideas and new potential customer groups to the business

Candidates for the Marketing Campaign Analyst / Marketing Data Planner / CRM Data Planning Analyst role must have data analysis and customer segmentation experience, ideally in a CRM or marketing campaign environment. This could be in any consumer industry such as retail, media, publishing, travel, tourism, holidays, leisure, financial services, etc. Full training will be given in CRM and Data Analysis tools but candidates will probably have experience of Excel, and SQL, although this is not critical. An analytical mind and strong communication skills are important, to work with internal and external teams. Candidate may come from an agency or end user client environment. There are excellent opportunities for career development in this growing team.

Please apply to [email protected]

Leaders in Marketing, eCommerce and Product Management Recruitment


Copyright 2017 All Rights Reserved

Crafted by FL1 Digital

We may monitor or record any communication between you and Intelligent People Limited, including telephone calls, for quality control and training purposes.